enterprise tech funding deal table, people shaking hands

Enterprise Tech Funding No Sign of Slowing < Work-Bench

This week, NY Venture capital company work-bench published its State of NYC enterprise tech funding. Surprisingly, this quarter surpassed the first quarter of 2020. Moreover, it set a record for best quarter since work-bench began tracking in 2014. This goes to show VCs are confident tech will bounce back from the financial setbacks due to coronavirus.

Earlier this year, towards the start of the COVID-19 Quarantine, I wrote about the #SafeAtHome to Slow the Spread’s impact on SaaS. As TechCrunch points out, some startups have taken this time to sharpen their teams, product, and pitches. Clearly, business to business (B2B) software is trending. Perhaps VCs consider it more trustworthy. This can be attributed to VCs funding enterprise tech over consumer based services until there are:

  • rebounds in consumer confidence
  • increases in consumer buying power
  • better therapeutics and a vaccine

In that sense, VCs are acting just like everyone else waiting the pandemic out. Whether you currently are at a B2B SaaS company, or reading this inspires you to start one, here is a link to an interesting event next week:

We’re hosting a free digital summit with 20+ hours of content, 2 tracks, 30 speakers designed to provide high-impact and measurable value to companies selling to the enterprise.

Please click on the image above to get your Digital pass, and the SaaStr Team will confirm registration.

SaaStr Team

Stay healthy and keep streaming!

Atlantic Broadband Adds MLB.TV App to TiVo Platform < OTT | Multichannel

This is a great move, not only adding value to its platform, but also improving customer UX.

Ahead of the 2017 MLB playoffs, Atlantic Broadband also plans to launch the MLB Network on September 28 across its service area. Atlantic Broadband, a subsidiary of Canada-based Cogeco Communications, serves about 246,000 video subs in western Pennsylvania; Miami Beach; parts of Maryland/Delaware; Aiken, S.C.; and eastern Connecticut.

Source: Atlantic Broadband Adds MLB.TV App to TiVo Platform | Multichannel

Atlantic Broadband already offers:

  • TiVo
  • Netflix
  • YouTube

making it clear that this is not a “one off,” rather continuing to build a very attractive suite of value added offerings as opposed to the traditional MSO triple plays.  Let’s hope the trend continues at Atlantic and their competition/counterparts take notice.

Watch the playlist below to learn more about MLB.TV and see Atlantic Broadband detail their TiVo platform.  View on:

What Keeps Small MVPDs From Streaming Video?

In an article for BTR, Synacor‘s Greg Borowski, spells out some of the key performance indicators for small multi-channel video programming distributors (MVPD) to make the successful leap to over the top (OTT) service provider.

delivering OTT today means managing multi-screen workflows with DRM, ad insertion, integrations with a wide array of measurement and analytics providers, complex business rules dictated in streaming agreements, and solving authentication concerns.

Source: Why Aren’t More Small Operators Streaming Video? – Broadband Technology Report

The challenge of advertising is nothing new.  Back in March, Andre Swanston, the CEO of OTT ad-tech firm Tru Optik spoke to Beet.tv about that same topic.  View On:

 

Nielsen Ropes Cord Cutters back into TV Ratings, adds YouTube TV, Hulu < Analytics|News Center

Television networks will have better insight into programming viewership with latest tweak to Nielsen Total Audience.

We are excited to announce that viewing from Hulu and Youtube TV will now be measured and reported through Digital in TV Ratings (DTVR), contributing to C3/C7 currency.

Source: Hulu and Youtube TV Viewing Are Now Included in TV Ratings – News Center | Nielsen

A key qualifier from Nielsen’s news center post is  “if a viewer watches a program on these services and sees the same commercials that ran when the program first aired on TV, we will be able to count their viewing into the program’s standard TV ratings.”  Want more information? View On:

Megan Clarken on the inclusion of Hulu + YouTube TV in DTVR

So Long, and thanks for all the Flash < Tools  | Adobe

For the past five years (or more), pundits have been heralding, some going as far as declaring the end of Flash media player, an undisputed pioneer in the web player landscape.  Well, the day, or at least the announcement of a day, has finally arrived.

in collaboration with several of our technology partners – including Apple, Facebook, Google, Microsoft and Mozilla – Adobe is planning to end-of-life Flash. Specifically, we will stop updating and distributing the Flash Player at the end of 2020 and encourage content creators to migrate any existing Flash content to these new open formats.

Source: Flash & The Future of Interactive Content | Adobe

Thank you Flash player, without you we would never have been able to View On.