Atlantic Broadband Adds MLB.TV App to TiVo Platform < OTT | Multichannel

This is a great move, not only adding value to its platform, but also improving customer UX.

Ahead of the 2017 MLB playoffs, Atlantic Broadband also plans to launch the MLB Network on September 28 across its service area. Atlantic Broadband, a subsidiary of Canada-based Cogeco Communications, serves about 246,000 video subs in western Pennsylvania; Miami Beach; parts of Maryland/Delaware; Aiken, S.C.; and eastern Connecticut.

Source: Atlantic Broadband Adds MLB.TV App to TiVo Platform | Multichannel

Atlantic Broadband already offers:

  • TiVo
  • Netflix
  • YouTube

making it clear that this is not a “one off,” rather continuing to build a very attractive suite of value added offerings as opposed to the traditional MSO triple plays.  Let’s hope the trend continues at Atlantic and their competition/counterparts take notice.

Watch the playlist below to learn more about MLB.TV and see Atlantic Broadband detail their TiVo platform.  View on:

What Keeps Small MVPDs From Streaming Video?

In an article for BTR, Synacor‘s Greg Borowski, spells out some of the key performance indicators for small multi-channel video programming distributors (MVPD) to make the successful leap to over the top (OTT) service provider.

delivering OTT today means managing multi-screen workflows with DRM, ad insertion, integrations with a wide array of measurement and analytics providers, complex business rules dictated in streaming agreements, and solving authentication concerns.

Source: Why Aren’t More Small Operators Streaming Video? – Broadband Technology Report

The challenge of advertising is nothing new.  Back in March, Andre Swanston, the CEO of OTT ad-tech firm Tru Optik spoke to Beet.tv about that same topic.  View On:

 

How much do YouTubers Make? George Chalhoub has an answer | Quora

You’ve probably heard the term “YouTuber” and have probably asked yourself if someone can make money simply by posting videos to YouTube. The answer is “Yes,” but it is not quite that simple. George Chalhoub sheds some light on the subject in his Quora post, below.

Sure if you’re starting your channel in 2015-2016, it will be hard because there is a lot of competition and as you know nothing worth having comes easy; so if you really want to become a YouTube celebrity your channel needs to be special and presenting something original and new (no mimicry). With hard work and determination, it will pay out eventually.

Source: George Chalhoub’s answer to How much do YouTubers make when each of their videos get 50k, 100k, 500k, 1m, and 1.5m views? – Quora